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Founder, Ben Maddern

Ben Maddern is an advocate of the Simple Wellness Movement, Holistic Wellness Coach, former Strongman Champion and inventor of portable power rack Viking Rack.

For more than a decade, Ben has professionally coached

award-winning athletes, executives and an array of humans to become better versions of themselves through

simple foundations principles.

Ben has created the Eight Elements of Wellness that form the foundations of Atlas Wellness' programs and philosophy,

and has built Atlas Wellness to support humans

to live well and achieve their full potential.